Abdurrahman Celebi and Raju Vijaya, Epoka University, Albania

Information systems are the key decision component of a firm’s business strategy. Cisco made use of internet and its information systems to accomplish its following strategies: to create a business ecology market its technology to networking world; to create a virtual organization and outsourcing many operational and customer services and focusing its resources on its own core product innovation strategy; to showcase its own internet use as a marketing tool. Cisco’s strategy enabled it to sustain high growth rates throughout 1990s. In late 2000, however Cisco’s market collapsed and experienced a loss of billions of dollars in unsold inventory.

Cisco, information systems, business strategy, internet, telecommunication, network