John Kalung Leung, Igor Griva and William G. Kennedy, George Mason University, USA

We apply the concept of users' emotion vectors (UVECs) and movies' emotion vectors (MVECs) as building components of Emotion Aware Recommender System. We built a comparative platform that consists of five recommenders based on content-based and collaborative filtering algorithms. We employed a Tweets Affective Classifier to classify movies' emotion profiles through movie overviews. We construct MVECs from the movie emotion profiles. We track users' movie watching history to formulate UVECs by taking the average of all the MVECs from all the movies a user has watched. With the MVECs, we built an Emotion Aware Recommender as one of the comparative platforms' algorithms. We evaluated the top-N recommendation lists generated by these Recommenders and found the top-N list of Emotion Aware Recommender showed serendipity recommendations.

Context-Aware, Emotion Text Mining, Affective Computing, Recommender Systems, Machine Learning.