Daniela Moctezuma¹, Víctor Muníz² and Jorge García², ¹Centro de Investigación en Ciencias de Información Geoespacial, Mexico, ²Centro de Investigación en Matemáticas, Mexico

Social media data is currently the main input to a wide variety of research works in many knowledge fields. This kind of data is generally multimodal, i.e., it contains different modalities of information such as text, images, video or audio, mainly. To deal with multimodal data to tackle a specific task could be very difficult. One of the main challenges is to find useful representations of the data, capable of capturing the subtle information that the users who generate that information provided, or even the way they use it. In this paper, we analysed the usage of two modalities of data, images, and text, both in a separate way and by combining them to address two classification problems: meme's classification and user profiling. For images, we use a textual semantic representation by using a pre-trained model of image captioning. Later, a text classifier based on optimal lexical representations was used to build a classification model. Interesting findings were found in the usage of these two modalities of data, and the pros and cons of using them to solve the two classification problems are also discussed.

Multimodal Data, Deep Learning, Natural Language Processing, Image captioning.