Chairiawaty, Yenni Yuniaty, Anne Maryani and Nurahmawaty, UNISBA, Indonesia

The communication technology mainly Blackberry enables a medium to facilitate mediated interpersonal communication because of its interactive ability. This aspect creates some easiness. In the interpersonal communication keeping apart with a distance, the interactivity of the convergent media has been over the potential ability of a feedback since a person accessing a convergent medium directly gives a feedback of the message conveyed. Blackberry as a result of an advanced technology development has been growing so fast in this life. Based on the background and phenomenon mentioned, this research studied about “The Relationship between The Use of Blackberry with The Demand Fulfillment and Personality of The Junior High Students in Bandung.” The research was aimed at finding out: (1) the correlation between ten intensity of blackberry use with the cognitive and affective fulfillment of The Junior High School Students, (2) the correlation between the intensity of blackberry use with the Tense Release of The Junior High School Students, (3) the correlation between the intensity of blackberry use with the Personal Integrative of The Junior High School Students; (4) the correlation between the intensity of blackberry use with the Socially Integrative of The Junior High School Students; (5) the correlation between the intensity of blackberry use with the Confidence of The Junior High School Students; (6) the correlation between the intensity of blackberry use with the Tolerance of The Junior High School Students; (7) the correlation between the intensity of blackberry use with the Whole Fulfillment of The Junior High School Students; (8) the correlation between the intensity of blackberry use with the Personality as a whole of The Junior High School Students The research used a quantitative approach with the explanatory survey method. The Theories used were: Cognitive Psychology, Technology Determinism, and Uses and Gratification . The population of the research was The Junior High School students. By using random sampling technique, it was taken 5 schools and 200 students as the sample. The data were taken through questionnaires. The data obtained were analyzes by using the statistical test of correlation. The results of the research were shown in the forms of Bar Chart.

Blackberry use, demand fulfillment, personality