Kawahata Yasuko¹, Genda Etsuo¹ and Ishii Akira², ¹Kyushu University, Japan and ²Tottori University, Japan

A mathematical model for the hit phenomenon in entertainment within a society is presented as a stochastic process of interactions of human dynamics.In this paper, we analyzed music to the concert.Knowing the cost of advertising the concert is difficult. But exposure to the media of the artist can be seen. We tried to analysis of music concert itself by performing a prediction of reputation of artists during the concert tour from this exposure.In this paper, The world most popular rock band Coldplay is analyzed using the SNS data. L'Arc-en-Ciel of Japanese rock band and LADYGAGA are also analyzed using the data of SNS as well.

Hitphenomena, Advertisement, Music concert, WOM, Twitter, Coldplay, LADYGAGA, L’Arc-en-Ciel