Karuppanna Prasad N¹ and Sekar K², ¹Pricol India Ltd, India and ²National Institute of Technology - Calicut, India

Modern manufacturing organizations tend to face versatile challenges due to globalization, modern lifestyle trends and rapid market requirements from both locally and globally placed competitors. The organizations faces high stress from dual perspective namely enhancement in science and technology and development of modern strategies. In such an instance, organizations were in a need of using an effective decision making tool that chooses out optimal alternative that reduces time, complexity and highly simplified. This paper explores a usage of new multi criteria decision making tool known as MOORA for selecting the best alternatives by examining various case study. The study was covered up in two fold manner by comparing MOORA with other MCDM and MADM approaches to identify its advantage for selecting optimal alternative, followed by highlighting the scope and gap of using MOORA approach. Examination on various case study reveals an existence of huge scope in using MOORA for numerous manufacturing and service applications.

MADM, MCDM, MOORA, optimization, manufacturing sector, service sector