Miglena Temelkova, Dimitar Radev and Strahil Sokolov, University of Telecommunications and Post, Bulgaria

The introduction of a model of heuristic and AI planning strategies as a management instrument by the companies operating in sector “telecommunications” in Bulgaria leads to reducing the time for collecting, processing, analyzing and evaluating information necessary for the strategic planning and goal setting. At the same time several benefits are achieved, such as lower resource consumption, reduced risk, higher level of objectivity and reliability of the management process, personalization of services. Additionally, attaining optimality and higher added value not only for the management, but also for the actual production process can be ensured . These strategic competitive advantages turn the organizations into leaders in the sector of telecommunications, where digitalization and automation form a specific “ecosystem” and determine the very dynamic and innovative development of the sector over the recent years. The challenge for management is the reproduction of the dynamic processes in a model, which implements a flexible systemic architecture carrying realistic and adequate information about the structure, processes and functional fields of the studied subject, enabling the planning of its activity as a response to the strategic goal setting. The application by the Bulgarian business organizations, operating on the telecommunication market, of such a model, based on heuristic systems with artificial intelligence, would lead to achieving leadership in respect to profit and market share in the sector.

Model, heuristic and AI planning strategies, telecommunications, leadership, added value